This paper is focus on the application of the power marketing theory in Hunan electric power market, which is based on the research of formation and development of power market in US, UK, Australia, Argentina and North Europe.

• 本文在研究美国、英国、澳大利亚、阿根廷和北欧电力市场形成和发展的基础上，对电力市场营销理论在湖南电力市场化过程中的应用进行了初步探讨。