The only way to get the word out, I realized, was to sell direct.I filled my leather briefcase with beer and cold packs, put on my best power suit and hit the bars.

• 我意识到,惟一能创出这个牌子的办法就是直销。我将啤酒及冰袋装进大皮箱里,穿上我那套尽显男人风度与地位的笔挺西装,向一间间酒吧走去。