Specifically, engage others by identifying their pain, fear and unfulfilled desire. They will heed your remarks more closely if you begin by appealing to these palpable negatives.

• 具体地说,用对方的痛处、恐惧和没有满足的欲求来吸引他们。如果你以这些明显的消极因素开始讲话,听众会更密切地关注你的讲话内容。