Educe a conclusion for loan estate project having bigly development opportunity, but needing adopting the plot to improve marketing level to reduce the same business margin.

• 结合西安房地产市场的政策影响、竞争格局和市场需求状况，运用SWOT方法，进一步分析、研究了西安农行房地产开发贷款的机会与威胁、优势与劣势，明确了营销目标，通过市场细分，确定了区域市场和目标客户群体，并据此给出了市场进入策略；