You may have seen the ads in the newspaper: They are meant to look like they are printed on a burlap coffee bag and tell you in no uncertain terms what the company stands for.

• 你可能会在报纸上看到这样的广告：看上去就像是印在装咖啡的麻袋上的广告，以此直观地告诉消费者星巴克代表这什么。