When the laundry face new types of consumer launder behavior in city, they should plan marketing tactic for their stores, however, being short of neither this aspect of information, nor the launder behavior research so far.

• 摘要洗衣商家面对都会区变动之新型消费型态，应积极规划关于商店的行销策略；然而，关于这方面的资料却缺乏不足，且缺少在洗衣消费者的消费行为的研究。