Using SWOT analysis method states the strength, weaknesses, opportunities and threats for developing Minqin honeydew melon industry, explores the feasibility and necessity to implement supply chain management in honeydew melon industry.

• SWOT分析表明,民勤白兰瓜产业既具有一定发展潜力,又面临诸多难题与困境,实施农产品供应链管理可行性与必要性并存。