To illustrate and discuss marketing concepts, we will read articles from scientific journals, chapters from marketing textbooks, newspaper clippings, and selections from popular literature.

• 为了阐明和讨论行销的概念，我们将会阅读一些科学期刊的文章、行销教科书中的章节、新闻剪报，以及流行读物中的节选文章。