To evince such features in a journal, the runner should change his ideology, fix the orientation of his journal and improve the qualities of die editors.

• 要办出具有鲜明地域性特色的刊物，办刊者应转变观念、开门办刊；精心策划、审慎定向；善于经营，大力宣传推介；注重提高编辑综合素质。