This thesis tries to analyze and conclude six kinds of aesthetic style of the emotional appealing ads language, and we find this kind of language is more effective than these plain rational ones.

• 本文主要分析与总结了感性诉求广告语言的六种美学风格，我们发现相比较平实的理性广告语言，感性广告语言更具有艺术感染力与感召力。