This paper,using the ASEB grid space analysis method,in terms of tourism experience,carries on a demonstrative research in order to inquire the ways expanding the tourism product,according to the visitor experience.

• 旅游产品的拓展必须建立在游客体验基础上；旅游者个性化与多样化特点使得“专家诊断”法无法适应新的形势.；以基于游客体验的ASEB栅格分析法作为研究工具；对山东淄博市马踏湖进行实证研究