This paper, giving examples of insincere behavior of students, analyzing its causes, and discussing its negative consequences, explores practical and effective ways of educating students and helping them develop the sense of honesty and sincerity.

• 本文通过对大学生失信现象的列举、失信原因的分析以及对大学生失信危害性的论述，就高等学校如何扎实有效地开展大学生诚信教育进行了探讨和思考。