This paper studies special poster medium. Automobile body in the respect of vision,perceptible rate and memory act. According to operation characteristics of special purpose vehicle and theory of medium propagation.

• 根据专用汽车的使用特点，应用广告媒体传播的理论，从视觉、察视率、记忆等几方面对车身这一特殊的广告媒体进行探讨。