This paper deals with metonymy from the perspective of cognitive and pragmatic linguistics, and discusses the cognitive and pragmatic motivation of metonymy and its pragmatic functions.

• 本文主要从认知语言学和语用学两个方面对转喻进行分析,充分证明了转喻是一种认知过程,同时还探讨了转喻在日常言语中的认知语用理据及其语用功能。