This essay, based on the general properties of the television as a cultural technology, analyses the features of the Chinese culture of television and foretells the tendencies of its development.

• 本文从电视的文化特性、当今中国电视的文化特征和电视文化的发展趋向等方面对电视文化进行了分析和探讨，以寻求电视文化发展的出路。