This article introduces experience marketing into the manufacture , distribution, selling and managing, for helping the travel agency puts the axe in the helve.

• 针对我国旅行社业“滥价”竞争越演越烈这一问题,从旅行社的角度出发,提出将体验营销的思想引入旅行社生产、经营、销售和管理的全过程的举措。