This article adopts document and logic method to view the CUBA from brand angle, and analyses the brand value, refer to the market develop and sustained growth of CUBA.

• 从品牌学角度,采用文献分析法和定性分析法,对CUBA品牌的含义、价值进行了分析和探讨,为CUBA联赛市场开发和持续发展提供理论参考和实践指导。