There is the most important dilemma pervading all business: on the one hand, the logic of efficiency in production, and on the other hand the logic of customer orientation and individualization to be competitive.

• 这里有一个在商场上流行的最重要的“囚徒窘境”：一面是赢得生产效率的逻辑，另一方面是以顾客为导向以及个性化而赢得竞争力的逻辑。