Then by study the way social individuals adopt shopping online, we divided the whole course into six stages: awareness, interest, information collection and evaluation, trial, evaluation of innovation adoption and finally adopting.

• 研究表明,高学历,高收入,低年龄,未婚这四项特征在网上购物这一创新的采用过程中具有很大的影响,因为它们在某种程度上直接决定了用户是否进入收集信息和最终给出采用的评价这两个至关重要的阶段。