The utilization effects of pictograms in package product were analyzed systematically based on their feature and function. A kind of new graphic symbol design method was put forward.

• 从图形符号功能和特点出发,对其在产品包装上的使用效果及其影响因素进行了系统分析,论述了图形标识符号使用的误区,提出了图形符号设计新方法。