The trick to winning over the rising middle classes in such markets is not to peddle over-priced patented drugs on the Western model, cursing the local generics firms as rip-off artists.

• 争取这些市场中正在崛起的中产阶层客户的技巧在于不要向其兜售西方模式下的高价专利药，而将本地的仿制药公司诅咒为冒牌艺术家。