The stir comes at a delicate time for TBWA, which could face a backlash in China and was already competing for renewed business from Visa Inc., a major sponsor of the Games.

• 对李岱艾来说这个麻烦出现在一个微妙时期，这件事可能面临在中国引发强烈反应，该公司刚完成对奥运会主赞助商维萨公司的更新广告业务。