The stakes are high in the competition with sports goods firms spending millions of euros sponsoring teams to bolster their brand and lift sales of products such as jerseys and footwear.

• 对这些花费数百万欧元赞助参赛队伍，以提升品牌知名度并提高像是运动衫与球鞋等产品销售业绩的体育用品公司而言，（比赛的输赢）影响极大。