The result of this research reveals that personalization in MMORPG should reflect on real-life experience, which is to shift experience of interaction in the real world to a virtual MMORPG world.

• 验的体现，将现实生活中人与人之问的互动经验转移到线上游戏中，而个人化的核心则在铃目标族群的分析上，须因应不同玩家提供相对应的设计，才能符合其需求。