The paper makes an in-depth survey, analyzes the present condition of Shanghai Longhua tourist city from SWOT perspective and raises some strategic plans for its operation, cultural development, scenic areas management as well as security system.

• 本文在深入调研的基础上,从swot的角度,对龙华旅游城的开发现状和面临问题进行了细致的剖析,并从经济运作、化发展、区管理、障体系等方面系统地提出了策略设想。