The main purpose of this proposed study is twofold: to survey the movie going pattern in Taiwan, and to analyze the market structure of Taiwanese film exhibition industry.

• 一、中文摘要本研究旨在探讨（一）台湾电影观众观影的消费行为方式、（二）台湾电影映演市场的集中度、（三）台湾电影映演市场的权力与利益结构。