The computed WTP indicates, on average, that the survey respondents are willing to pay a 35.1% premium in order to consume ecotourism certification product.

• 计算所得的WTP表明，平均而言，旅游消费者愿意支付比未认证的生态旅游产品高35.；1%25的价格来购买通过认证的生态旅游产品。