The B2C online retailing websites provide consumers retailing service on adding value of goods and service through the Internet, and passing goods and services to consumers by the most effective way.

• B2C线上零售网站透过线上平台提供消费者零售服务，藉以增加商品及服务之价值，并以最具效率之方式将产品或服务传递给消费者。