The 1st part is the brief instruction of CMB and the definition of core competencies, the 2nd -6th chapter are the case analyses in which the author base his discussion on theories of tactic management, production innovation, marketing.

• 第二章至第六章是案例分析，依据管理理论对现象进行理论分析，借鉴了战略管理、产品创新、市场营销、组织行为学等理论知识，参考了相关文献；