SMM is the main model in the modern marketing.Its basic feature is a certain balance between the customer and the competitor should be reached in any efficient marketing strategy.

• 摘要战略性营销管理(SMM)是现代市场营销的主流范式，其基本的特徵就是认为任何有效的营销战略都必须在顾客导向与竞争者导向之间取得某种平衡。