Retail marketing is in high competition and very fantasticality of macroentironment. Development of new economy needed that marketing should be fitted market need in new century.

• 新世纪的零售业营销,正是处在这样一个高度竞争、瞬息万变的宏观环境之中,新经济的发展要求新世纪的营销手段必须满足市场发展的需要。