Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, trritation and downright cursedness.

• 我从未见过，在任何真正出色广告诞生的过程中，没有一点疑惑、有堆满的字纸篓、有殚精竭虑、有对自己恼怒甚至咒诅。