Over-Hype: Too much hype and the overuse of superlatives can be the downfall of an otherwise sound business plan. Wow them with the business idea, not hype or buzz words.

• 过度宣传：宣传泛滥，吹的天花乱坠会使原本合理的商业计划一败涂地。用商业思维来说服他们而不是靠吹嘘和空谈。