Our job is to kill the cleverness that makes us shine instead of the product.Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message.

• 我们的工作中要杜绝忽视客户产品、卖弄自身技巧才智的事情发生，我们的工作就是剔除与客户产品信息不相关的洞悉，让产品信息简单明了。