On the basis of the above said analysis, the target market and market position is defined which results in regional strategy of TUVSUD in CQ.

• 并在此基础上,结合服务营销特点,分别探讨了内部营销策略、有形展示策略和服务流程策略,从而较完整地分析了认证行业的区域服务营销组合。