On the basis of studying customer lifetime value, divides customer lifetime value (CLV) into customer current value (CCV) and customer future value (CFV), and gets the calculating method of these two variables.

• 在研究客户生命周期价值理论的基础上，改造原有客户生命周期价值测算模型，将客户生命周期价值(CLV)分解为客户当前价值(CCV)与客户预期价值(CFV)，并得到以上两个变量的具体测算方法；