Of course, visual design must serve both of these ends, as well as the effective communication of key brand attributes, which is often particularly important considering the commercial nature of most transactional sites.

• 当然视觉设计也是必需的，它服务于上述两个方面。 也是有效传递关键品牌属性的手段，这是大多数交易类网站中特别重要的商业本质。