Most B2C sites offer shoppers incentives to buy and return and may also increase their market reach by being part of Web banner advertising exchange programs with other Web retailers.

• 大部分的B2C网站提供购物优惠，购买和回报，也有可能增加其市场所达成的一部分，网络旗帜广告交换计划，与其他网站的零售商。