Marketing communications Must have consistency among the elements. Includes advertising, personal selling and business communications. Lets us give different messages with different media. Lets us communicate with our suppliers.

• 市场营销传播所有要素必须保持一致。包括广告、人员推销和商务传播。我们利用不同媒体发表不同的信息。让我们向我们的供应商传播。