Keep in mind that consumers view as good as something more than just a physical item. They see it as a total product consisting of a physical unit and the satisfaction it will give them.

• 应注意一点，在消费者眼里，商品不只是一个有形的物品，他们把它看作是一个整体的产品，包括实物以及它能给他们带来的满足。