It is essential to study more on the demand of the broad masses of readers, focus o n keeping reader tightly on to the periodicals, and advocate humanism format des ign in sci-tech periodicals.

• 提出科技期刊的版式设计应不能仅仅停留在其形式和功能的层面上,而要更多地研究广大读者的人性需求,强调失去读者群的期刊是没有生命力的,应倡导人本主义的科技期刊版式设计。