Increase satisfaction, loyalty and repeat purchase among current customers by building on existing strengths; appeal to late adopters with same attributes and benefits offered to early adopters.

• 加满意度、忠诚度，以及建构于目前的强处对于现行客户的重复采购；对于较晚的采用者，诉诸以相同于所给予较早采用者的特性与利益。