In our contemporary ecological civi-lization, EPR activities of a corporation involve a value pursuit of a green image aimed at ecological standards and obtained through commercial advertising.

• 在生态文明的当代，企业的环境公关活动中包含了哲学价值追求的三个基本作用：即以绿色形象作为企业追求的价值目标；利用公益广告等作为价值追求的手段；