If you choose to enter a keyword without a corresponding maximum CPC and/or destination URL, the program will default to the maximum CPC you set for the entire Ad Group and/or the URL you entered with your ad.

• 你也可以在广告组中为每个关键词指定最高点击费和目标url；你为整个广告组及/或广告的url入口设置的最高点击费将被该程序设为默认值.