If they give up their own culture in order to meet special requirement of target culture, they will be at the risk of being assimilated by target culture and thus becoming indistinctive.

• 如果他们在商品包装上遵从目标国的文化要求,弱化自己的文化属性,其自身包装文化必然有被目标国文化所同化的风险,从而变得毫无特点。