If companies feel they have to change their names to promote a new image, consultants advise them to try and resurrect an old brand name - as MCI and TimeWarner have done.

• 如果公司认为，他们必须通过改名来提升公司新形象，咨询顾问则建议他们尝试并重新启用旧品牌名称，正如MCI和时代华纳所做的那样。