However,in view of the current primary and incomplete marketing system of bee products,there is a need to redesign and rebuild it by integrating the necessary resources so as to get out of the plight of low efficiency and effectiveness.

• 然而 ,目前蜂产品企业的营销在整体上还是初级和不完善的阶段 ,蜂产品企业要走出低效益的发展怪圈 ,就必须对营销系统进行再设计和重新整合企业的资源 ,由此促进蜂产企业构建科学系统的营销模式。