How do the enterprises protect and continue their favorable situation,the favor able brand set up by hard effort and harden their ability of competition?This paper deads with the topic in six sides.

• 在激烈的市场竞争中应如何有力地保护企业经过艰苦努力创立起来的优势品牌，并延长其优势地位，从而增强企业的竞争实力，本文将从六个方面加以论述。