Here are some normal models and methods of the research to analysis the inner and outside business of the company: SWOT analysis, Baud model, Strategy choice matrix model, Competitive strategy model.

• 本文应用战略管理研究的一般方法和基本分析模型,包括:SWOT分析法、波特模型、战略选择矩阵模型、企业竞争战略基本模型等。