First, it introduces classical strategic theories of enterprises, which is represented by Chandler, Andrews and Ansoff, and introduces modern strategic theories of enterprise, which is chiefly represented by Michael porter.

• 分析和介绍了以钱德勒、安德鲁斯、安索夫为代表的以环境、市场分析为基础的企业经典战略理论和以迈克尔·波特为主要代表的以产业结构、竞争优势分析为基础的现代企业战略理论。